TAG Heuer watches are the culmination of over 150 years of Swiss watchmaking expertise. The company motto, “Swiss Avant-Garde Since 1860,” embodies TAG Heuer’s commitment to continuous application of new designs, technologies and techniques – a commitment which has allowed TAG Heuer to become one of the most pre-eminent luxury watch brands in the world. In 1962, a Heuer became the first Swiss watch in space. TAG Heuer watches have been seen on notable race car drivers, in bestselling action movies, and on celebrities from the big screen to the world of politics. Regardless of the person wearing it, a TAG Heuer watch can always be relied on to meet the highest standards of quality and craftsmanship.